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Target Audience:
Western and Arab Expats

Similar to MTV, VH1 was initially conceived as a station that aired music videos.


The original purpose of the channel was to build upon the success of MTV by playing music videos, but targeting a slightly older demographic than its sister channel, focusing on the lighter, softer side of popular music.


More recently, much like MTV, VH1 has been in the area of music-related reality programming, as part of the channel's current focus on popular culture.

If you are ready to advertise on VH1 or interested in learning about other stations and mediums feel free to get in touch.