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Al Mohamadia Brand Refresh  
Industry Segment: Agriculture, Retail

 

Service: Strategy, brand identity design, copywriting, production project management

 

Region: Riyadh, Kingdom of Saudi Arabia

Al Mohamadia is an established date farming and processing business in the Kingdom, having been operating for approximately 15 years.

 

Growing dates in Kharj, the company then processes these and sells them in retail outlets around the country and abroad.

 

Age old values with an innovative outlook

While the brand was proud of its roots and heritage,

the management team saw an opportunity to reinvent the Saudi date market.

 and become and innovating thought leader of the category.

 

Branding supporting business strategy

A comprehensive brand solution was delivered, commencing with a thorough strategy and corporate identity and

 

packaging redesign and finishing with print production management and a full brand photo shoot of their products, factory and farm.