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Tawazun 2015 IDEX Sponsorship 

Industry Segment: Manufacturing, Government

 

Service: Concept design, copywriting, production project management 

 

Region: Abu Dhabi, United Arab Emirates

IDEX is the region’s largest defence exhibition held biennially in Abu Dhabi.

 

In 2015 Tawazun, the UAE’s leading precision manufacturer, was the title sponsor of the event and had access to a wide range of sponsorship opportunities at the event venue.

 

Positioning the Brand

Empire’s mandate was to use this sponsorship opportunity to position the brand and its subsidiaries as a world-class manufacturer among the thousands of regional and international visitors that attended. 

This was achieved through bold and creative copywriting along with striking visuals and elegant photography that set a benchmark for imagery in the category.

 

The importance of implementation

With our project management skills considered one of our agency’s strengths, these came to the fore in seeing the IDEX sponsorship through to completion.

 

The installation of graphic material took two weeks and consisted of thousands of square metres of material. Empire played a hands on role in ensuring a high quality and timely installation.