At Empire, we have a team of experienced international professionals, who understand the nuances of each market in which we work and are able to offer highly effective media solutions in each through our renowned levels of service. Having started in Dubai, we have extended our services not only across the Middle East, but Africa and Europe too.
Let’s explore some of the key European markets to advertise with in 2020, and how they differ:
The United Kingdom
With a large consumer base, high purchasing power and one of Europe's largest financial centres, the UK is one of the continent's most attractive advertising markets.
The UK has a population of over 65 million people and is home to one of Europe's most important capital, London, which is the continent's financial capital and driver of culture, fashion and technology. The general population is upmarket, open to new ideas and ambitious. Its increase in diversity in recent years, popularity as a tourist destination and stable economy make it an attractive advertising market.
Ireland is an island in the North Atlantic. Ireland is the second-largest island of the British Isles, the third-largest in Europe. Ireland is a medium range market and survived the financial crisis, coming through it to prove its economic strength.
Whilst online spend is rapidly growing , the average age (36) responds well to all forms of advertising efforts.
France is the seventh economy in the world by gdp ranking and is characterised by a broad consumer base that us varied and sophisticated. French consumers are particular keen on services especially digital, cultural and travel related. France stands out by its high consumption of entertainment, culture and gifts. The French consumer, quite well-off, buys often and likes to try new and innovative products. The general population is upmarket, open to new ideas and ambitious. Its increase in diversity in recent years, popularity as a tourist destination and stable economy make it an attractive advertising market.
The economy of Spain is the world's thirteenth-largest by nominal GDP as well as one of the largest in the world by purchasing power parity. Spain is listed 26th in the United Nations Human Development Index and 30th in GDP per capita by the World Bank, therefore it is classified as a high income economy and among the countries of very high human development. Advertising is beginning to take its place as a very important industry in the Spanish economy.
Empire- Your International Advertising Partner
If you would like to know more about advertising across Europe, or the different advertising mediums per country, contact us here - we'd love to meet for a coffee and a chat.