Launched in 1998, Red was a game-changer that described a demographic of women to themselves in a way that had not been done before.
Here was an exquisitely illustrated, emotionally intelligent lifestyle magazine for cool contemporary, thoughtful women; by women just like them.
Red is all about real-life luxury. Fashion, beauty and inspirational lifestyle is key, but this is luxury with heart and soul. Red's mission is to give readers the tools to be better, happier versions of themselves.