ABSOLUTE RADIO 90s
Adults aged 35+
Absolute Radio 90s is an offshoot of Absolute Radio. It plays popular tracks from the 1990s and was launched in 2010. It is available in the greater London area as well as several other cities in the UK. It is the UK's only 90s radio station. Absolute Radio’s listeners are ‘Reluctant Adults’. They used to love going to gigs, football and comedy nights when they were young and carefree. Now, they have mortgages, careers, families and responsibilities. That doesn’t mean they’ve lost their sense of fun, but it means other priorities have taken hold.