GOLD NETWORK RADIO
Adults aged 45+
Gold is a national network of radio stations playing ‘golden oldies’. It first aired in 1988 as Capital Gold and was rebranded as Gold in 2007. Gold was created to appeal to an audience that was underserved by UK radio, reaching 1.1 million listeners every week across three local areas. Gold listeners are mature, knowledgeable and devoted to music, and they really can’t get enough of what they hear. Put simply, they demand quality, they love humour and they often have lives that are as busy as the station itself.