SMOOTH RADIO STATION
Upmarket adults aged 45+
Smooth is the third most popular commercial radio brand in the UK with 5.7 million listeners every week playing a relaxing mix of songs that listeners know and love.
Smooth is the only commercial radio station aimed at listeners aged 40-59. Smooth listeners are loyal and passionate, representing the station’s values and sharing its love of life and music. Listeners believe that life begins at forty and are more excited than ever about what the future holds. They’re more financially secure than they've ever been, doing all of the things they've dreamed of. They are people who really have 'been there, done that!' and are active in their pursuit of new experiences which enhance and enrich their lives, as well as helping them to unwind.